University of Wisconsin Health (UW Health) has retained Kirby Partners to conduct a nationwide executive search for candidates for their Director of Digital Health Technology – Mobile Front Door.
About UW Health:
UW Health is an integrated health system with a total of nine hospitals (six main hospitals, one joint operating agreement hospital, and two hospitals within the main Illinois hospital), and four medical centers in Wisconsin and Illinois. UW Health is affiliated with the University of Wisconsin–Madison.
UW Health partners with the University of Wisconsin School of Medicine and Public Health to advance patient care, research, education, and community service to patients from across the U.S. and around the world.
UW Health is nationally recognized by Newsweek and Statista as one of the world’s best specialized hospitals and was named the #1 hospital in Wisconsin for the 12th year in a row by U.S. News & World Report.
Facts and Figures
90+ primary/specialty outpatient locations
1,514 licensed beds
24,000+ employees
1,800+ physicians
800,000 patients
70,000+ inpatient admissions
83,500+ surgeries
210,000+ ED visits
3.7M+ outpatient visits
265,000+ virtual visits
$5.1B total system revenue
$387M total community benefit
Figures based on FY 2023.
Position Overview
UW Health has created the Director of Digital Health Technology – Mobile Front Door position to grow its digital strategy and advance its use of mobile technologies to engage with patients, consumers, and providers.
The Director will lead mobile technologies and engagement for UW Health, which includes the enterprise mobile technology roadmap. The Director will deliver strategic initiatives by leading cross-functional technology teams.
The Director will oversee the delivery of several digital health services including:
- Mobile engagement platform
- Mobile applications
- Customer data lakehouse
- Intelligent automation
- Machine learning algorithms
The Director will lead a Manager, Digital Health Technology who will lead the day-to-day execution of Mobile Front Door.
The Director will work closely with UW Health’s strategic industry partners, including Gozio, Epic, ServiceNow, UIPath, and Salesforce, to ensure that mobile technology is maximized for the benefit of UW Health’s patients.
UW Health is implementing Gozio for its inaugural mobile engagement platform, which will provide a front door for current and future digital solutions. Gozio will initially offer wayfinding for an upcoming, new medical facility, direct access to MyChart, and locations of hospitals and clinics.
UW Health’s consumer-centric, mobile engagement strategy will enable multiple forms of value, including:
- Attracting and retaining prospective patients
- Improving patient access to primary and specialty care
- Enhancing patient engagement and education
- Providing mobile wayfinding for buildings
- Offering mobile access to MyChart
- Providing digital triage for patients to receive care at the right time in the right venue (video, in-person, asynchronous)
Qualifications
Required:
- Bachelor’s degree
- Healthcare experience
- Previous experience in mobile front door management
- Solid background in data analytics
- Experience implementing vendor-purchased apps such as Gozio, MyChart, UIPath, or ServiceNow
- Ability to lead cross-functional IT/technology teams to deliver technology services and projects as efficiently and effectively as possible
- Agile lifecycle proficiency
- Success with organizational change management
Preferred:
- Master’s degree
- 10+ years’ experience in an academic medical center
- Experience with data science, such as building and deploying machine learning (ML) algorithms, and data lakehouse architecture
Work Location:
The Director needs to reside in or relocate to Madison, WI.
While this is a hybrid position, this individual will need to be on-site the first and third weeks of the month.
The office environment is designed as a collaborative workspace with desk hoteling, a variety of team workspaces, treadmill workstations, natural light and colorful aesthetics, and flexible eating areas.
About Madison, Wisconsin
Capital city and vibrant college town
Located in south central Wisconsin and nestled between Lakes Mendota and Monona, Madison is the capital of Wisconsin and the second largest city in the state. The city offers numerous museums, arts & music venues and festivals, unique local shopping, award-winning restaurants, and sporting events.
A highly desirable place to live
Ranked as one of the best places to live in the U.S. for the second year in a row by Livability, Madison offers an eclectic mix of big-city amenities with scenic attractions. The city is named as one of the five best cities for biking in the U.S., providing easy access to beautiful rural spots and nearby communities. Madison has highly rated public schools and is ranked one of the top 20 safest cities in America.
The greenest city in America
Madison is renowned for its green environment and eco-conscious residents. This city has become an example of how to maintain a green environment. There are about 11.6 parks per 10,000 residents, one of the highest rates in the U.S. The city has also been ranked #3 Happiest City in America by WalletHub in 2023.
Madison, Wisconsin
Procedure for Candidacy
Final candidates should expect two interviews with Kirby Partners recruiters (including a video conference interview). You may be asked to complete our “Executive Profile” and submit references to be considered for presentation to the search committee.
Margaret Cowan
Executive Recruiter